If the headline didn’t give it away, let me make something very clear:

I hate online marketing certifications.

My list of reasons are pretty standard for everyone who also hates them.

They don’t prove anything. Online certifications, particularly those of the free or cheap variety, don’t prove anything regarding your skill, knowledge, or aptitude when it comes to marketing. Seriously. Most of the exams are easy to “cheat” just to get a badge and there is zero guarantee of any kind of retention. Thankfully organizations like Hubspot Academy make that abundantly clear. Other companies bury their caveats in legal jargon. Continue reading “Why I hate online marketing certifications (and why I’m taking them anyway)” →